Go to site navigation | Go to extended navigation | Go to content


Spring 2010


Advergames: the Impact of Brand Prominence and Game Repetition on Brand Responses

Verolien Cauberghe and Patrick De Pelsmacker


The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising

Jeremy Kees, Scot Burton and Andrea Heintz Tangari


How are Children's Attitudes toward Ads and Brands Affected by Gender-Related Content in Advertising?

Aysen Bakir and Kay M. Palan


The Impact of Comedic Violence on Viral Advertising Effectiveness

Mark R. Brown, Roop K. Bhadury andNigel K. Ll. Pope


The Residual Impact of Avoided Television Advertising

Steven Bellman, Anika Schweda and Duane Varan


Understanding Attitudes toward and Behaviors in Response to Product Placement: A Consumer Socialization Framework

Federico de Gregorio and Yongjun Sung


Integrating Advertising and Publicity: A Theoretical Examination of the Effects of Exposure Sequence, Publicity Valence, and Product Attribute Consistency

Jooyoung Kim, Hyejin Yoon and Sunyoung Lee


Creative Leaders: 30 Years of Big Ideas

Christy Ashley and Jason D. Oliver
http://ejuice49.hatenablog.com/entry/2017/04/09/231156