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Winter 2009


Special Issue on Advertising Regulation and Self-Regulation

Guest Editors: Charles R. Taylor and Herbert Jack Rotfeld


The Advertising Regulation and Self-Regulation Issues Ripped from the Headlines (Sometimes Missed) Opportunities for Disciplined Multidisciplinary Research

Herbert Jack Rotfeld and Charles R. Taylor


“Regulating Sin” Across Cultures

Joyce M. Wolburg and Olesya Venger


The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity

Ross D. Petty and Denver D’Rozario


Advertising and Consumer Privacy: Old Practices and New Challenges

Justine Rapp, Ronald Paul Hill, Jeannie Gaines and R. Mark Wilson


Consumer Privacy Concerns and Preference for Degree of Regulatory Control: A Study of Mobile Advertising in Japan

Shintaro Okazaki, Hairong Li and Morikazu Hirose


Self-Regulatory Safeguards and the Online Privacy of Preteen Children

Anthony D. Miyazaki, Andrea J.S. Stanaland and May O. Lwin


Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing during Programs Rated for Children:  Is There a Good Balance?

Jan LeBlanc Wicks, Ron Warren, Ignatius Fosu and Robert H. Wicks


If It’s Legal, Is It Acceptable? Consumer Reactions to Online Covert Marketing

George R. Milne, Andrew Rohm and Shalini Bahl
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