Winter 2009

Special Issue on Advertising Regulation and Self-Regulation
Guest Editors: Charles R. Taylor and Herbert Jack Rotfeld

The Advertising Regulation and Self-Regulation Issues Ripped from the Headlines (Sometimes Missed) Opportunities for Disciplined Multidisciplinary Research
Herbert Jack Rotfeld and Charles R. Taylor

“Regulating Sin” Across Cultures
Joyce M. Wolburg and Olesya Venger

The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity
Ross D. Petty and Denver D’Rozario

Advertising and Consumer Privacy: Old Practices and New Challenges
Justine Rapp, Ronald Paul Hill, Jeannie Gaines and R. Mark Wilson

Consumer Privacy Concerns and Preference for Degree of Regulatory Control: A Study of Mobile Advertising in Japan
Shintaro Okazaki, Hairong Li and Morikazu Hirose

Self-Regulatory Safeguards and the Online Privacy of Preteen Children
Anthony D. Miyazaki, Andrea J.S. Stanaland and May O. Lwin

Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing during Programs Rated for Children:  Is There a Good Balance?
Jan LeBlanc Wicks, Ron Warren, Ignatius Fosu and Robert H. Wicks

If It’s Legal, Is It Acceptable? Consumer Reactions to Online Covert Marketing
George R. Milne, Andrew Rohm and Shalini Bahl