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George Lindemann
Summer 2009

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Winning Ways

Nigel Pope, Kevin E. Voges and Mark Brown


The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands

Sekar Raju, Rao H. Unnava and Nicole Votolato Montgomery


Community Stakeholder Responses to Advocacy Advertising

Barbara
Miller and Janas Sinclair

A Dual-Process Model of Interactivity Effects

Yuping Liu and L.J. Shrum


How Product Trial Alters the Effects of Model Attractiveness

Camelia C. Micu, Robin A. Coulter and Linda L. Price


Measuring Trust in Advertising

Hyeonjin Soh, Leonard N. Reid and Karen Whitehill King


Political Advertising and the Older Electorate

Spencer F. Tinkham, Ruthann Weaver Lariscy and Elizabeth Johnson Avery


Long Live Creative Media Choice

Micael Dahlén, Lars Friberg and Erik Nilsson
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