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Spring 2012

Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery

Anna McAllister, Sarah Kelly, Michael Humphreys, and T. Bettina Cornwell

Spokescharacters: How the Personality Traits of Sincerity, Excitement and Competence Help to Build Equity

Judith Anne Garretson Folse, Richard G. Netemeyer, and Scot Burton

The Role of Accent Standardness in Message Preference and Recall

Andrea C. Morales, Maura L. Scott, and Eric Yorkston

It’s Not Whether You Win or Lose, It’s How The Game is Played: The Influence of Suspenseful Sports Programming on Advertising

Colleen C. Bee and Robert Madrigal

Stay Away From Me: Examining The Determinants of Consumer Avoidance To Personalized Advertising

Tae Hyun Baek and Mariko Morimoto

Exploring the Underlying Dimensions of Violence in Print Advertisements

Hillary A. Leonard and Christy Ashley

Consumer Culture Plots In Television Advertising From Nigeria And South Africa

Adesegun Oyedele and Michael S. Minor