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Editorial Staff

Wei-Na Lee, Editor

Wei-Na Lee received her Ph.D. in Communications and M.S. in Advertising from the University of Illinois at Urbana-Champaign, and her M.A. in Journalism from University of Wisconsin-Madison. She is Professor of Advertising at the University of Texas at Austin. Her research focuses on the role of culture in persuasive communication. Specifically, she has investigated topics such as consumer acculturation, country-of-origin effects, consumer ethnocentrism, cross-cultural comparison of communication messages, portrayal of ethnic groups in the media, and multicultural marketing communication. Her research has been published in various conference proceedings, book chapters, and journals such as the Journal of Advertising, Journal of Advertising Research, Psychology & Marketing, Journal of International Marketing, Journal of Business Research, International Journal of Advertising, Journal of Computer-Mediated Communication, among others. She has been awarded the American Academy of Advertising Research Fellowship in 1992, 2002, and 2004. In addition to serving on editorial review boards for several leading academic journals, she has been a guest editor, book editor (Diversity in Advertising, 2005, Lawrence Erlbaum) and an associate editor. career guidance

Amanda Bower, Associate Editor

Professor Bower received her Ph.D. from the University of South Carolina and her B.S.B.A. from the University of Richmond. Amanda's current research interests include the effects of spokespeople (particularly their beauty) in advertising, consumer use of product instructions, and consumer responses to product return policies. Her work is published in the Journal of Advertising, Psychology and Marketing, and Journal of Health Communication, among others. In 2001, she received the Reviewer of the Year award from the Journal of Advertising.

T. Bettina Cornwell, Associate Editor

T. Bettina Cornwell (Ph.D. in marketing, The University of Texas) is the Edwin E. and June Woldt Cone Professor of Marketing in the Lundquist College of Business at the University of Oregon. She is also Director of Research for the Warsaw Sport Marketing Center at the University of Oregon. Prior to joining the University of Oregon, she was Professor of Marketing and Sport Management at the University of Michigan. Her research focuses on marketing communications and consumer behavior and often includes international and public policy emphases. Bettina’s research on corporate sponsorship of sports, arts and charity has recently appeared in the Journal of Advertising, Journal of Advertising Research, Journal of Consumer Research, Journal of Experimental Psychology, Journal of the Academy of Marketing Science, and Psychology & Marketing. She currently serves on other review boards including that of the Journal of Public Policy and Marketing, Journal of Business Research, and International Journal of Advertising. She was the 2009 American Marketing Association, Sports Marketing and Special Events Special Interest Group, award recipient for “Distinguished Contributions to the Scientific Understanding of Sports Business.”

Patrick De Pelsmacker, Associate Editor

Patrick De Pelsmacker received his PhD in theoretical economics from Ghent University (Belgium). He is Professor of Marketing at the Faculty of Applied Economics at the University of Antwerp (Belgium), part-time Professor of Marketing at Ghent University (Belgium), and Visiting Professor at the University of Venice (Italy), Lugano (Switserland) and Moscow (Russia). His research has appeared in, amongst others, the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journal of Interactive Advertising, Psychology and Marketing, Journal of Business Research, Journal of Consumer Affairs, International Marketing Review, International Journal of Research in Marketing, Psychological Reports, Journal of Business Ethics, Cyberpsychology and Behavior, Health Communication, Accident Analysis and Prevention. He is a former editor of the Journal of Marketing Communications. He co-authored books on marketing communications and marketing research.

Shintaro Okazaki, Associate Editor

Shintaro Okazaki received his Ph.D. from the Universidad Autónoma de Madrid (Spain). He is currently Associate Professor of Marketing in the College of Economics and Business Administration at the Universidad Autónoma de Madrid. Shintaro’s research focuses on international advertising, global brand positioning, mobile commerce, consumer generated media, and information privacy concerns. His work has appeared in the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journal of Computer-Mediated Communication, Journal of International Marketing, Journal of Business Research, Journal of World Business, Psychology & Marketing, European Journal of Marketing, International Marketing Review, Tourism Management, Information & Management, Online Information Review, Computers in Human Behavior and Internet Research, among others. He serves on the Executive Board of the European Advertising Academy and the Spanish Marketing Association (AEMARK). His awards include the 2007 Best Reviewer from the International Journal of Advertising and the 2008 Best Academic of the Year from the Mobile Marketing Association. He is also a recipient of the AAA Research Grant.

Julie Ruth, Associate Editor

Julie Ruth received a Ph.D. in marketing from the University of Michigan, M.A. in Advertising from the University of Texas, and B.S. in Business Administration (Marketing) from Georgetown University. She is currently Associate Professor of Marketing in the School of Business at Rutgers University – Camden. Julie’s research focuses on consumer affect and emotions including consumer response to advertising, branding, sponsorships, and interpersonal relationships. Her research has appeared in the Journal of Advertising, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Business Research, and Psychology & Marketing. She also serves on the Editorial Review Board of the Journal of the Academy of Marketing Science. Her awards include the 2003 Best Article of the Year in the Journal of Advertising and outstanding reviewer for the Journal of Advertising in 1999. She is also a recipient of the AAA Research Grant.

Trina Sego, Associate Editor

Trina Sego is received her M.A. in communication from Purdue University and her Ph.D. in advertising from The University of Texas at Austin. She is currently a Professor of Marketing at Boise State University. Prior to coming to Boise State, Trina served on the faculties of Pennsylvania State University, Washington State University, and Rensselaer Polytechnic Institute. Trina’s current research interests include representation of women and families in advertising, and women and families as consumers. Previous research also focused on social marketing, ambivalence, and emotional influence in decisionmaking. Her research has appeared in Journal of Consumer Behaviour, Journal of Marketing Theory and Practice, and Advances in International Marketing, among other outlets. She also serves on the editorial review board for the International Journal of Advertising. In 2008, she received the Ad Hoc Reviewer award from The Journal of Advertising. In 2005, she received an Outstanding Faculty Award from the Associated Students of Boise State University.

Sarah Weinstein, Editorial Assistant

Sarah is currently a master's student in advertising at the University of Texas at Austin. She is interested in pursuing a career in account planning.